When you’re looking to personalize your gear with stickers, a standard paper sticker won't cut it on items that get wet. To make sure your designs don't peel, fade or turn into a soggy mess, you need to understand the science of waterproofing.

We walk you through what makes a material truly waterproof and how you can ensure your stickers stay pristine no matter how wet they get.

What Makes a Sticker Waterproof?

Not all stickers are created equal. To get a truly waterproof result, you need to use the material and the ink. We use a high-grade plastic known as BOPP (Biaxially-Oriented Polypropylene). Unlike paper, which absorbs moisture and breaks down, BOPP is a rugged film that repels water entirely. When you combine this material with non-soluble inks, you get a sticker that can be submerged in water without the colors running or the edges curling.

Waterproof vs. Water-Resistant: What’s the Difference?

Water-resistant: These can handle a light sprinkle or a quick wipe with a damp cloth. But if they sit in a puddle or go through a dishwasher cycle, they’ll likely turn soggy and start peeling.

Waterproof: These feature a permanent adhesive and a sealed surface, making them perfect for custom bottle labels, outdoor equipment or items that need to go through the dishwasher.

How To Use Your Waterproof Stickers

Here’s where a waterproof sticker works great:

Hydration gear: Keep your water bottles and tumblers looking fresh even after dozens of trips through the dishwasher.

Outdoor adventures: From surfboards and snowboards to coolers and bikes, waterproof vinyl stickers handle wet conditions without flaking.

Product packaging: If you sell chilled beverages, jams or bath products, waterproof roll labels ensure your branding stays intact even when condensation builds up.

Ready to create something that sticks? Start creating your waterproof masterpiece right now.